Marketing Basics Techniques
Marketing Basics & Techniques Image

Marketing Basics & Techniques


Course Objectives / Learning Outcomes.

(i) To assess trainees’ ability to apply these concepts and techniques.
(ii) To impart knowledge, skills and techniques to trainees on basics of marketing and sales.
(iii) To ensure that trainees have mastered the basic marketing concepts and techniques to make good sales for higher profits.

Price: Rs 7,500

Duration: 12 Hours





Course Outline



1. Getting Started -An overview

  • Housekeeping Items
  • Focus on job requirements
  • Course Objectives
  • Pre-Assignment
  • Action Plans

2. What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Review Questions

3. Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Stud
  • Review Questions

4. Common Marketing Types (II)

  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Review Questions

5. The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • Case Study

6. Communicating the Right Way

  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Review Questions

7. Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestlyv
  • Case Study
  • Review Questions

8. Marketing Goals

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study
  • Review Questions

9. The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study
  • Review Questions

10. Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross Cultural and International Translations
  • Not Building a Relationship
  • Case Study
  • Review Questions

11. Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study
  • Review questions

12. Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action
  • Plans and Evaluations


Workshop Details

Price: Rs 7,500

Duration: 18 Hours

Tags: International, Interview Techniques, CV Writing


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